demystifying the crisis of truth before we set the world in fire

If one word is traveling the world today, it is fake-news. A wrap-word that can take many meanings. A word that can express rebellion, doom, frustration, confusion, hopelessness, protest, disagreement.

Discussions will soon lead us to the word truth. And to the premise that there is not such thing as truth or fact, that all is relative to the observer. Further looking for a place where to settle a standpoint in a world that all of a sudden has no ground, we will try to set foot with scientists: they know the truth and facts after all! But then again, history proves they don’t always.

Soon we reach a point where by lack of foothold we cannot help but start to give into those transgressive words about the lack of truth and facts. And here is the point when we fall down the rabbit hole of our days. Here is were populists want to have us: lost, and vulnerable to an attack straight into the deepest convictions of our culture and society.

We fail to identify and comprehend what truth and facts are. And through this breach in our integrity, our hopes and ingenuity get lost. We stop being humans to become fearful crippled creatures under the lash of an overlord. Shadows of what we were born to, of what we can reach.

We fail to see that we are all navigating the world in search of more knowledge. That scientists, do not hold THE truth or THE facts but design models and hypothesis based on limited facts. Models and hypothesis that may later on, in light of new facts, be proven too simple to reflect reality. We fail to see that the world is complex and interrelated. And that we know yet too little to arrogantly demand A TRUTH. We need to return to our natural inborn curiosity and keep trying to understand reality.

We have become intoxicated by the vapors of science and technology, to believe that there is a response already available for all things. That politicians or states know it but hide it from us, and that Google and YouTube can tell us the truth. The liberating truth. And through this act of rebellion, we join the lines of brainless wraths, dancing mindlessly at the tune of the craziest (opportunist) of the time.

the new lords of the new world

Back in the nineties, unchecked by most, Google and Amazon started to be. At the turn of the century, Facebook and Twitter became the place to hang out for a new generation of people. Those were among the first companies who took the potential of internet and rethought the way we researched information, shop, kept in contact with each other and shared news. And this, on its own, became a breakthrough of innovation that changed the way we lived.

Yet a huge social change was about to occur, that no one would have imagined. Despised by most, Steve Jobs introduced the iPhone in 2007. Shortly after, Samsung followed suit with Google’s Android OS. A paradigm change happened that expanded like a wildfire over the US and Europe and fueled those very same Google, Amazon, Facebook and Twitter who moved over their platforms to this new category of personal computers. And the world changed, for ever.

At a point, those internet companies became advertising moguls, the day after they became a political issue. An issue of such size that neither the young and talented Silicon Valley nor the political class in the capitals could even imagine how to tackle. The former because of lack of political knowledge and expertise, the later because of lack of understanding what those platforms were and meant.

Here we are, we people, navigating a world that suddenly blew up in size and complexity. Even if our political class is catching up, we are now living times of wilderness. Millions of people are devoting hours every day working for internet platforms without knowing it. By tagging pictures in Instagram, giving up our business network to LinkedIn, or giving out our most inner thoughts to Google search or our most private conversations to Facebook. We have given so much private information to Google and Facebook that they stopped being interested on harvesting any more of it.

Millions of people are confused with the late affluence of news outlets and lost their judgement about what to read, what is right and what is questionable. And dark agents are operating in social media targeting people one by one to change their perception of the reality.