factoring nature

Since the beginning of time, the environment was a threat that had to be tamed. Rivers had to be bridged, mountains meant death, floods and droughts too. Humankind scrapped a life at the most benign patches of the world, in the interludes between natural catastrophes.

With mechanization and later into the digital age, the ability of humankind to penetrate former inhospitable places and exploit natural resources has seen an unprecedented explosion. So large that nature has to begin to be considered in the equation of most human activities. Yet nature has no rights or protection other that a few NGO’s. Only very large corporations can mind nature in a honest move or a gimmick, in the best case the mindfulness of very few CEO’s or the opportunism of marketing strategists.

In the 50’s you would have possibly needed half of humanity working in the Amazonas to achieve the same level of deforestation that has been relentlessly achieved in the last few years. What a few years ago was unthinkable or practically impossible, is now only a matter of finding investors.

Now, we know that nature is not unlimited. We know that nature is a very complex network of influences and balances. We know that our survival depends greatly of this myriad of balances that we are beginning to understand.

In this manner, humankind faces nowadays a dilemma that may decide the fate of our planet. Some would posit that this is how it ought to be and humankind has to move out to other planets. Others will posit that a new economy can be envisioned that considers nature as an actor in the model.