the new lords of the new world

Back in the nineties, unchecked by most, Google and Amazon started to be. At the turn of the century, Facebook and Twitter became the place to hang out for a new generation of people. Those were among the first companies who took the potential of internet and rethought the way we researched information, shop, kept in contact with each other and shared news. And this, on its own, became a breakthrough of innovation that changed the way we lived.

Yet a huge social change was about to occur, that no one would have imagined. Despised by most, Steve Jobs introduced the iPhone in 2007. Shortly after, Samsung followed suit with Google’s Android OS. A paradigm change happened that expanded like a wildfire over the US and Europe and fueled those very same Google, Amazon, Facebook and Twitter who moved over their platforms to this new category of personal computers. And the world changed, for ever.

At a point, those internet companies became advertising moguls, the day after they became a political issue. An issue of such size that neither the young and talented Silicon Valley nor the political class in the capitals could even imagine how to tackle. The former because of lack of political knowledge and expertise, the later because of lack of understanding what those platforms were and meant.

Here we are, we people, navigating a world that suddenly blew up in size and complexity. Even if our political class is catching up, we are now living times of wilderness. Millions of people are devoting hours every day working for internet platforms without knowing it. By tagging pictures in Instagram, giving up our business network to LinkedIn, or giving out our most inner thoughts to Google search or our most private conversations to Facebook. We have given so much private information to Google and Facebook that they stopped being interested on harvesting any more of it.

Millions of people are confused with the late affluence of news outlets and lost their judgement about what to read, what is right and what is questionable. And dark agents are operating in social media targeting people one by one to change their perception of the reality.