Once were farmers those you would look for to buy their products. Later you started looking for industrial products instead. You are now beginning to look for a digital layer, that like a plastic wrap contains and alienates the farmer and the industry altogether.
The metalsmith was once sought after for his unique craftsmanship and experience. Later the carmaker was valued by the design and reliability of its products, thus the metal craftsmanship became soon irrelevant. Finally we now look for a ride with Lyft, and we couldn’t care less for the car’s brand.
Town cryers gave way to newspapers that finally feed twitter. Lenders evolved into banks that finally stand behind PayPal. Weather stations you would hang at home and wonder at their elegance give way to an app. Encyclopedias aren’t anymore a must in everyone’s shelves but a backbone of Wikipedia. Even shelves may disappear one day for good or for evil.
More on this by the hand of MIT’s Andrew McAfee