The underlying mechanism of offer and demand certainly brings to society ever better value for less cost. We tap at the ingenuity of entrepreneurs and engineers to reach ever more efficient ways to produce utility, convenience, and comfort.
By its nature, the offer is usually consolidated in the hands of a few groups, where demand is distributed and not organised. Accordingly, the sole driving force of the demand is to receive more (perceived) value for less cost. In response to this behaviour, the offer has a few ways to produce ever more appealing products and services:
- first by using ingenuity,
- secondly by creating a higher perceived value of a not so intrinsically valuable good
- and thirdly by abusing of surrounding environmental elements.
The first way is basically what I would tag as technological progress. The second, marketing excellence and the third pillage: the surroundings are there for the grabs! And often only protected by the integrity of entrepreneurs and engineers, alas not always.
Once ingenuity reach its limits as per the technological and scientific knowledge base of the present time, and products’ perceived value do not let be inflated any longer, it is only logical that entrepreneurs and engineers will find ways to resource to abusing the surroundings. Surroundings being several possible entities: environment, nature, minority groups, neighbours…
Looking at the newspapers we can see, now and then, portrayed cases of such third way. For instance the recent VW emissions issue or the damaging pesticides for bees.
What it is left for us all to consider is how can we exercise our freedom of choice in a way that keeps the pillagers on check. In our role as demand, yet distributed and uncoordinated, we are responsible of our actions and their consequences; Being able to discern within those products and services that trespass to pillage ought to be our ultimate aim.