the Krebs Cycle of Creativity

Now and then we stop reading. Struck by a sentence that has so much in itself that we need some moments to read it again, again, and again.

In “Age of Entanglement,” Neri Oxman describes the Krebs Cycle of Creativity. This shows science taking the perception of nature and converting it into knowledge. Engineering takes this knowledge and converts it into utility. Design takes this utility and converts it into meaning, behavior, and societal value. Art takes it and converts it into social perception. And although it’s too rare, this should be in the input into science as well. Our view is that science, engineering, design, and art need to work seamlessly together in order for our creativity to be well expressed.

Source: Joi Ito (Report from Marrakesh)